• August 13, 2008

Rafe Anderson has been named president and CEO of TruMedia Networks. He will oversee all aspects of the day-to-day operations within the Brighton, Mass.-based, sports-focused, social media tech firm.

Anderson brings more than 10 years of experience in the digital media and sports marketing space to his new position, having most recently served as director of business development at Fenway Sports Group (FSG). Prior to his stint at FSG, Anderson worked for The Boston Red Sox, focusing on the club's digital media initiatives.

"Online social networking is a concept that has been proven on a global level," Anderson said. "The model is an ideal fit for the sports vertical, and becomes especially powerful when focused locally. No one is more passionate or engaged than the hometown sports fan."--Tameka Kee