Comcast Corp. and Metro-Goldwyn-Mayer are teaming to launch a video-on-demand channel featuring action movies and TV shows, aimed at males 18-49.
The new "Impact" channel will
have about 30 mostly free titles every month, including the James Bond franchise. The selection will tap into MGM's library of over 1,000 action movies and TV shows, including many in high-def.
Programming will be grouped as thrillers, crime, war films, martial arts, westerns and espionage.
Comcast already has a genre-specific VOD channel FEARnet, which features horror
movies and thrillers. In the first quarter of 2008, FEARnet VOD views were up 40% from last year.
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