Through Aug. 30 in Atlanta, Birmingham, Ala., Dallas-Ft. Worth, Los Angeles and Tampa-St. Petersburg, Fla., Arby's is offering exclusive Cellfire mobile discount coupons.
The
company says it is adding the mobile component to complement its traditional marketing promotion strategy "to reach consumers on-the-go and enhance customer interaction with the brand."
The
offers include a BOGO Beef 'n' Cheddar sandwich, a $.79 Jamocha shake and a free Chicken Filet sandwich with the purchase of medium fries and a drink.--Nina M. Lentini