• Mediaweek, Thursday, August 14, 2008 9:16 AM

Cable penetration slipped to an 18-year low in July, per the Television Bureau of Advertising and Nielsen. Wired cable penetration fell from 61.1% of TV households to 60.9%, the lowest it has been since February 1990.

Other TV delivery systems rose from 27.5% to 28.4% during the same period. One of those alternatives, satellite TV, is now in 28.2% of TV households, up from 27% a year ago.

"A majority of those paying for video programming get it from an alternative system rather than a wired cable system in 19 U.S. markets," says Susan Cuccinello, TVB research chief.

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