• Portfolio, Thursday, August 14, 2008 9:16 AM

Network TV is not dead yet, despite the naysayers. The good news for networks is that it is possible to stop the bleeding, according to this analysis. The bad news is that the patient can't be fully cured.

Networks are the victim of a lifetime of "big spending, hard living, and bad planning" but there are some ways that broadcast television might be revived. For starters, they have to accept that niche media is the new normal and that every network brand must have a distinct identity: CBS is old, ABC is female, and Fox is for guys.

Also, it's time to stop blaming other media. "You don't hear 'American Idol's producers whining about the Internet, because they know that their viewers go there to read and gossip about 'American Idol.' "

Read the whole story at Portfolio »