Selling magazines is stuck in the past. New subscribers still have to wait weeks for their first issue, and newsstands sell less than half the copies they accept from publishers. To fix that
system, a Web site featuring news and magazine covers, called coverawards.com, has started linking to a magazine retailer, Universal News on Demand, which delivers current issues to buyers within
hours of an order.
"Universal News on Demand is designed to increase efficiency and the sell-through of the products" that the company also distributes in traditional ways, says executive
Justine Kawas.
Another possible solution is Time Inc.'s soon-to-be-unveiled Maghound.com, an online service to sell interchangeable magazine subscriptions in a variation on the
Netflix model.
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