• by August 15, 2008

With all the concerns about how this will all unfold with TLDs [top-level domains], one that is really long available hasn't been utilized as it could and should. That is the domains ending with .tv.

I still find it hard to believe that TV stations and network haven't jumped all over this one. There should be a KABC.tv, WPIX.tv, etc.

I'm sure many will comment that the .tv is not a "captured" domain ending owned by one source and is a bit of a different subject. That is true. My point is that it will take the right kind of marketing to make TLDs work. At the beginning people will see an ad for "auto.insurance" and keep typing in a .com or .net at the end and wind up frustrated. This after the advertiser spends thousands in promotion.