MAXGRID, a yield management company for media, and TVSCAN, sales and proposal software for the television industry, have announced a cooperative agreement that enables MAXGRID to link both inventory
and pricing information to the TVSCAN Omega 32 system. The rates and availabilities displayed in TVSCAN Omega 32 will be generated by MAXGRID's rate management program. The rates will respond to
inventory remaining for any given program, during a given flight. In creating communication between two systems, TV account executives will have instant feedback regarding what inventory is for sale,
and how it should be priced for presentation to the client.