The 25 finalists for the Kelly Awards for Creative Excellence in Magazine Advertising were formally announced today. The grand prize of $100,000 will be awarded by the Magazine Publishers of America
(MPA), and will be announced on May 22nd, at the Regent Beverly Wilshire, in Beverly Hills. The prize is given annually, to the advertising agency's creative team that produced the best ad campaign in
magazines. The nominees are (number of nominations in parenthesis) - Arnold Worldwide (3); Carmichael Lynch (4); Crispin Porter + Bogusky, FCB Worldwide (2); GMO/Hill Holliday; Goodby, Silverstein and
Partners (2); Kirshenbaum Bond and Partners; Legas Delany; Leo Burnett (2); Loeffler Ketchum Mountjoy; The Alliance: Crispin Porter + Bogusky and Arnold Worldwide; The Martin Agency (3); Merkley,
Newman, Harty; TBWA Chiat/Day; VITROROBERTSON
- Adam Bernard
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