As news organizations chase the emerging market for mobile advertising, The Wall Street Journal has launched a wireless content application for BlackBerry smart phones. The free WSJ.com
Mobile Reader provides headlines, summaries and full articles from the WSJ, MarketWatch, Barron's and All Things D websites.
Users can organize content by category and keywords and
can track specific companies and stocks. They also have the option to pull material from rival sites and blogs. There are no plans to charge for the ad-supported application, but the company will
eventually make some content available only to paying subscribers.
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