• by August 22, 2008

Hey, Gord [Hotchkiss]!Love your posts ... and you've touched the "nerve" with this one.

Along with body English, these emotion tags can trigger counter-intuitive impacts. For example, with all of the political "branding" that we are being bombarded with now, I prepare myself to listen to the words, watch the speaker, and then gut instinct and common sense comes into play, as I respond on the emotional level ... from smiling in positive agreement to annoyed anger or disbelief.

It's amazing, though, how many "brands" don't get the mixed messages they are sending out, and then wonder why no one is responding the way they want them to.

Thanks again, Gord. You always gives a reason to pause during our hectic days, and THINK on how we communicate with each other, our clients, and prospects.