Excellent article.
As an entrepreneur who used analyst predictions about the growth of Rich Media advertising back in the late 90s, and now as the CEO of a mobile blog network, trying to
make sense of where mobile advertising is going -- [I found David Koretz'] observations are spot-on!
It is often impossible to get the details of how they came to their "roll up" market
number. So you can never know if you are comparing apples to apples. Are they talking SMS, display, video, US, Europe....!
Big getting bigger... but we need that "B" to get investors
excited.