Sometimes a stadium naming deal does not quite work out how a marketer wants. Financial services company Invesco paid $120 million for the naming rights to Denver's football stadium. But
Wednesday night, appearing alongside Joe Biden, Barack Obama said, "And tomorrow night, we'll be over at Mile High Stadium..."
The Adpulp blog says that ignoring the Invesco name was
not an oversight by Obama and his staff, but served a purpose that the brand probably hadn't planned.
By using the old stadium name, Obama could try to position himself as a man of the people and win over sports fans. " To say, "Invesco Field at Mile High" would be all the proof anyone needs that Obama, like anyone in his position, is a corporate tool. That he didn't say it doesn't mean he's not a corporate tool, it just means he's smart enough to not appear like one." Observers also note that "Invesco" doesn't exactly roll off the tongue.