Pondering The Limits Of Branded Entertainment

  • by August 29, 2008
There are limitations to everything. While branded entertainment IS useful and valuable, how will news sites or kids' sites make money? Branded news would be unseemly, and there are supposedly guidelines limiting how much branding can take place in Kids (meanwhile those guidelines do get ignored).

In general, the concept is sound, but the pre-roll has to, and will, survive. It's generally more acceptable to people than the 20-some commercials that show up on broadcast or cable TV, and if watching one pre-roll is the price I pay to watch a good show, then so be it.

That doesn't mean, with certain particular entertainment, branding can't take place. But even my kids today belittle the movies and video games they frequent which are barraging them with branded images.

I laughed last week when my son came out of his basement cave after 2 hours of Rainbow 6 and said "Jeez, you can't even relax and play a video game without all that branding hitting you in the face."

Ignoring pre-rolls? Sure, to some degree. Disdaining branding? Sure to come....

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