• New York Post, Tuesday, September 2, 2008 9:30 AM

Network executives are tweaking their approach to marketing their fall lineups. Because the writers strike disrupted the pilot-development season, the networks have only 17 new shows slated for fall -- far fewer than unusual.

To promote "Crusoe," a new adventure based on the Daniel Defoe novel, NBC will strand a real-life Crusoe somewhere in New York and broadcast his travails online. To market "Opportunity Knocks," a game show that is still being filmed, ABC had to shoot a "conceptual" teaser spot to give viewers an idea of what the series was about.

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For the first time, CBS will cross-promote new and returning shows, such as "Eleventh Hour" and "CSI" on CNet, the network's newly purchased a collection of techy Web sites.

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