- Adweek, Tuesday, September 2, 2008 9:30 AM
The CW is the latest TV network to add a mobile phone video component, following NBC and CBS. The CW is offering full episodes and short clips of its all shows, including "America's Next Top
Model" and "Gossip Girl." The only exception is "Smallville," due to a syndication agreement.
Since CBS has a
50% stake in the CW, Jeff Sellinger, general manager of CBS Mobile, runs the CW program. CBS Mobile launched its mobile video component for sports and news about four months ago.
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