• Advertising Age, Thursday, September 4, 2008 10 AM

Home décor title Metropolitan Home and cable channel Showtime Networks are shacking up in Manhattan's Gramercy Park for an unusual marketing partnership. The two hired top interior designers to decorate the rooms of a mansion around the themes of popular TV shows.

Each designer is using a Showtime original show such as "Dexter," "Californication" and "The L-Word" -- as inspiration. Think of an "L-Word" boudoir or a "Dexter"-inspired dining room with white latex walls covered with blood-red splatter.

Showtime executive Len Fogge, says Metropolitan Home's readers "are the kind of audience we're going after. It's a perfect connection of readership and viewership." The event, which opens Sept. 9, also showcases two dozen sponsors, including Time Warner Cable, Benjamin Moore and LG.

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