• Mediaweek, Thursday, September 4, 2008 10 AM

In a rare example of a traditional magazine collaborating with a fast-growing digital media upstart, Rodale signed a content syndication partnership with the female-focused ad network Glam Media.

The magazine publisher is supplying text, photos, videos and promotions from Women's Health and Prevention to one of Glam's vertical channels, Glam Health.

Glam has an audience of over 43 million unique users, per comScore. Most of its growth has come from adding niche blogs and content sites to its network. Rodale executives see the deal as a way to boost online reach for several of their magazines. For example, Prevention's site reaches 1.7 million unique users compared to 10 million for Glam Health.

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