• The Associated Press, Thursday, September 4, 2008 10 AM

?The Wall Street Journal's new glossy lifestyle magazine for high-end consumers will debut with this Saturday's newspaper as the company looks to boost advertising opportunities.

The launch of WSJ comes as a weakening economy has accelerated a decline in newspaper and magazines ad sales. But buyers of fashion, jewelry, travel and other luxury goods have been less affected by the economic downturn. "It's smart positioning," says industry analyst Ken Doctor. "You've got to pick your spots even in the bad market [in order to] be positioned for the rebound."

The Journal's WSJ.com website will also relaunch Sept. 16 with a new design providing easier access to free content.

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