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How New 'WSJ' Lucked Out With Palin Interview

  • Portfolio, Thursday, September 4, 2008 10 AM
For its premiere issue, The Wall Street Journal's new lifestyle magazine, WSJ., scored a key interview: Alaska governor Sarah Palin.

But it's not the sort of story one expects in the esteemed newspaper. The article, by freelancer Jen Murphy, is limited to Palin's fitness regimen. The closest thing to a tough question Murphy managed to pose was about her Palin's bad diet habits. (She skips breakfast!)

WSJ. editor Tina Gaudoin says she assigned the story way back in May, before the buzz over Palin as a possible long-shot vice president pick had begun.

Read the whole story at Portfolio »

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