• Variety, Friday, September 5, 2008 9:16 AM

Viewership of television broadcasts on the Web has grown about 100% since 2006, to nearly one-fifth of Internet families, per TNS and the Conference Board. Of those viewers, 72% relax by watching TV programs online every day.

Users cite portability, time flexibility and the ability to evade commercials as their main reasons for migrating to the Web. News, drama, comedy, reality shows and sports are their favorite programming categories.

The most popular places for viewing TV on the PC are the network Web sites, YouTube, Apple's iTunes and Fox/NBC's Hulu. "For consumers PCs enhance content consumption from simply time-shifting to place-shifting," says TNS executive Michael Saxon.

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