The SUPERSTITIAL is already a standardized, widely adopted, brand-name advertising format that has been instrumental in attracting traditional advertisers and major brands to increase their online
advertising efforts.
In response to this wide adoption, Unicast has formed a strategic Advisory Board comprised of executive representatives from thought-leading advertisers, advertising agencies
and Web publishers to address and overcome the challenges inhibiting the economic growth of the online advertising industry, building upon the proven success of the SUPERSTITIAL to lead that effort.
The Unicast Advisory Board and its member companies will seek to discuss and put into practice mutually beneficial standards for the future development of the SUPERSTITIAL and other Unicast
products, with the goal to continually find ways to grow online advertising's share of traditional media spending.
The Board also will address larger industry issues, exploring how advertisers,
agencies and Web publishers can best collaborate to continually drive a healthier online advertising economy.
Members of the Agency & Advertiser Committee include: Mark Amado, VP, Account Director,
Fastbridge (a division of Initiative Media); Kevin Campbell, VP, New Media, Universal Studios; Shawn Conly, Internet Marketing Director, Intel Corporation; Chris Holtane, Media Director, MindShare
Digital Chicago; Steve Lynch, Senior VP, Creative Director, Digitas; Ted Moon, Senior Manager, Interactive Media, Nextel Communications, Inc.; Gina Shaffer, Digital Marketing Manager, Miller Brewing
Company; Pam Stein, VP, Director of Online Media and New Technologies, The Media Edge (a Y&R Company); Kevin Wassong, Media Director, J. Walter Thompson; and Tommy Means, Executive Producer,
Mekanism.
- Anya Khait