Online advertising tracking company Leading Web Advertisers (LWA) today unveiled its new name, Evaliant Media Resources LLC (www.Evaliant.net), effective immediately. According to the announcement,
the decision to adopt a new name was driven by the Company's rapid expansion and its plans to extend its advertisement tracking capabilities beyond the Web and into all electronic media advertising,
including on-line, wireless and digital.
"To put it simply, LWA just outgrew its name," said Michael Kubin, co-founder and co-CEO of Evaliant. "Looking to the future, we want to be the authoritative
source for ad-tracking data in ALL electronic media. Our new name says a lot about us: our objective is to provide significant 'value' to our clients by providing the data they need to 'evaluate'
their strategic marketing decisions. And we will be quite bold - valiant! - in tracking e-media wherever the technology and industry may develop."