• Mashable, Wednesday, September 10, 2008 9:15 AM

More and more TV news hosts are asking viewers to "Twitter your comments to our guest." But if you use a DVR to watch the shows on delay, you can't interact with them via Twitter or other electronic device because you are too late. As more television companies master their new media brands, will viewers be more likely to tune into their shows in real time, ads and all?

A smart strategy would be to create incentives for real-time viewership, such as viewers posing questions for guests, guiding alternative scenes, or deciding what challenge the players have to perform. The Washington Post plans to create social networks among people with common reading interests. Why not create the same for fans of "Gossip Girl" or haters of "The View"?

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