• Folio, Thursday, September 11, 2008 9:15 AM

In the footsteps of magazines like Paste and Premier Guitar, Good magazine is launching a three-month effort to boost its subscriber base by allowing readers to pay what they want for a year's subscription.

The initiative is being kicked off this week in conjunction with a partnership with Starbucks. Good will publish the Good Sheet, a weekly newsletter featuring cause-oriented articles and information. The Good Sheet will be available in Starbucks outlets over the next three months.

Since launching two years ago, Good, which covers various social causes, says it has donated more than $850,000 in subscription fees to global non-profits.

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