An article that appeared in Thursday's edition of
MediaDailyNews titled "Magazines Down 9.2% Through August" contained two errors. First, the article failed to note that about half the decline
in ad pages at Alpha Media is due to the closing of
Stuff magazine last year. Subtracting
Stuff from the year-to-year comparisons, Alpha's ad pages are only down 19%. Second,
Working
Mother magazine is no longer owned by Macdonald Communications, which sold it in 2001; it is now published by Working Mother Media. Finally, the article did not intend to imply that ad pages are
down at
Everyday with Rachael Ray or any of the other magazines named in the article; as stated at the beginning of the article, the magazines named are simply the best-known publications from
those publishers. Ad pages at
Everyday with Rachael Ray, in fact, are up 15.4% in the first half of the year.
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