• by September 12, 2008

Thanks, [Pat LaPointe,] for an excellent post and sharing the importance of financial attribution of social media. We're in the middle of evaluating the impact now and if/how much the programs we're evaluating will move the needle -- and this article was helpful.

Similarly, I read the TechCrunch 50 interview with Marc Cuban and he hit the nail on the head, discussing the entrepreneurs of today versus old school, like... Jobs and Gates. While today's entrepreneurs seem to build products without much thinking into the business model and how they will make money, past entrepreneurs were more focused on how to make money and honestly, get rich.

And to be fair, the people that are spinning the 'lack of financial attachment ability' are probably fully capable of doing so, if they took the time to think hard about how to do it. Rather, they are probably enjoying the uncertainty and newness of social media and taking advantage of this to avoid direct accountability. Why sign up for a commitment when they don't need to?