WSJ Adds Social Networking During Site Redesign

  • September 15, 2008
WSJ.com, which restricts many of its stories to paying subscribers, is changing its layout to help non-paying visitors navigate and identify free, ad-supported content, according to The Associated Press.

Starting Tuesday, visitors will see a different home page from users who sign in as subscribers. It's the site's first major revision since 2002, according to the AP. Subscribers will have access to the new "Journal Community" where they can create profiles much like on other social nets. Community members will be able to comment on individual stories and create discussion groups on specific topics.

WSJ.com had 4.7 million visitors in July--nearly twice July 2007's total of 2.4 million, according to comScore. Only about 5% of the site's users are paying subscribers, according to the WSJ.--Tanya Irwin

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