• Mediaweek, Monday, September 15, 2008 10:30 AM

Triton Media Group has partnered with Internet radio expert Kurt Hanson to help terrestrial radio stations create customizable online radio stations. Slipstream Radio will allow online listeners to personalize their offline radio station, including pausing and skipping songs, eliminating artists from the play list and mixing multiple genres together.

"The mission of Slipstream Radio is to offer broadcasters a product that's designed for Internet delivery, featuring the local station's air personalities and sponsored by the station's advertisers," Hanson says. Slipstream will be offered to broadcasters for a flat monthly fee or on a barter arrangement.

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