While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to MediaDailyNews
Trickery Adds Little Value
by
September 19, 2008
I think we can safely coin a new axiom: if you have to rely on tricking people into accepting your product, you're suffering from a serious issue with your value proposition!
