Around the Net

Blogs Are A Good Buy For Advertisers But Fear And Ignorance Keep Media Buyers Away

Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren't more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot.

Read the whole story at What'sNextOnline.com, October 13, 2004 »

Next story loading loading..