Top 10 DMAs in which adults said they participated in outdoor gardening over the past 12 months
1 Burlington, Vt./ Plattsburgh, N.Y.
2 Portland/ Auburn, Maine
3 Traverse City/
Cadillac, Mich.
4 Utica, N.Y.
5 Bangor, Maine
6 Watertown, N.Y.
7 Elmira (Corning), N.Y.
8 Mankato, Minn.
9 Binghamton, N.Y.
10 Ottumwa, Iowa/
Kirksville, Mo.
Source: MRI's Market-by-Market study, www.mediamark.com