Katie Couric's interviews with vice presidential candidate Sarah Palin have generated lots of buzz for "CBS Evening News," but only a modest rise in ratings.
Couric scored an
exclusive interview last week with Palin, which was chopped into segments that appeared on "Evening News" on Wednesday, and Thursday nights. Several clips attracted significant Web traffic.
Ratings went up on both nights, though not enough to overtake ABC and NBC. But the buzz helped in other ways. Traffic to CBSNews.com was "substantially higher than normal," and Couric's
Webcast following the presidential debate, was the most popular yet, with users submitting 2,000 questions.
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