Cooking at home is on the rise, and may get a bigger boost as the economy struggles. More than 300 food-related magazines published this year, nearly one-third more than in 2003. Tighter
budgets are encouraging more people to entertain at home, feeding demand for recipes and advice.
Everyday Food's newsstand sales rose 8.9% in the first half of the year, while
sales of Everyday with Rachael Ray gained 6.2%. As a result, this month Hearst will test the Food Network Magazine, Rodale's Prevention is adding a new brand called Cook,
and Hoffman Media will launch a magazine tied to TV chef Sandra Lee.
On the advertising front, the view is less rosy. At Time's Cooking Light and Martha Stewart's Everyday
Food ad pages in the first half were off about 14% each.
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