At the Email Experience Council, we certainly get asked the same questions again and again:
After a while, it dawned on us that it might be helpful to aggregate the answers to these frequently asked questions. So we reached out to our members and started the wheels turning, figuring out which questions to address and how best to answer them. Many months later, we're happy to debut our list of Email Marketing Q&A's.
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Admittedly, agreeing on a single answer wasn't always easy
-- and that's ignoring the fact that for many of the questions, there is no definitive answer besides "test, test, test." For instance, for the question "Can you give me a list of
spammy words to avoid?" there was some disagreement on whether content filtering is still a significant issue. We concluded that with B2C emails filtering doesn't factor into the equation
anymore, but that it does for B2B emails, which have to run a gauntlet of corporate email servers that often filter based on content.
We also had some disagreements regarding the answer
to "How much does it cost to buy an email list?" Ultimately we came down on the side of "NEVER buy an email list" -- but that answer will certainly not please
everyone.
If you'd like to chime in on the answers to those questions or to any of our other answers, we'd love to hear what you think. Please comment below or reach out to me directly.
We're also planning on expanding the Q&As to address other questions, like
Comment below if there are other recurring questions you think should be answered as well.