Transit -- think planes, trains and buses -- is increasingly becoming a staging ground for advertisers seeking guaranteed exposure. Airlines are now looking at placing ads all over the cabin,
beyond tray tables to window shades, overhead bins and bulkheads.
Last month, Spirit Airlines, based in Miramar, Fla., began placing travel ads on seat-back trays, along the cabin walls
and on overhead bins. The carrier is charging $5,000 to $2 million per ad.
"We could also have ads on napkins, the drink cart, drinking cups and soap dispensers. Potentially even put
advertising on barf bags -- you'll be surprised how many people take those with them," says Spirit rep Misty Pinson.
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