Snapple has tapped Interpublic's Deutsch L.A. as new creative AOR, replacing incumbent Cliff Freeman & Partners. The announcement follows an agency search to support a creative project for the brand
that began in September.
Since April, Deutsch has been agency of record for Dr Pepper.
Young & Rubicam/San Francisco continues to handle advertising for Diet Dr Pepper and four other
DPS beverage brands.--Karl Greenberg