• September 13, 2000

More than 333,000 viewers took advantage of Walt Disney Internet Group & ABC, Inc.'s Enhanced TV telecasts of ESPN's Sunday Night Football and ABC's Primetime Emmy Awards program Sunday, September 10. The Enhanced TV telecast of the 52nd Annual Primetime Emmy Awards program attracted 184,000 viewers, and was the first time that viewers were able to interact with the telecast, compete with other viewers, and play an interactive synchronized game, all while they watched the awards ceremony. The Enhanced TV production of ESPN's Sunday Night Football match-up featuring Dallas and Arizona drew 149,000 viewers, compared to approximately 135,000 for the season-opening September 3 telecast, and 70% greater than last year's season average. The average user connect time during the Emmy telecast was 49 minutes each, and the average for the first three NFL telecasts is 35 minutes. The Enhanced TV telecast in conjunction with the September 4 season premier of ABC's Monday Night Football generated approximately 175,000 viewers, a 60% increase over last year's season average. Some 70% of the viewers tuning into the Enhanced TV productions of the September 3-4 ESPN Sunday Night Football and ABC Monday Night Football telecasts did not log on to Enhanced TV NFL telecasts last season.