The New York Times Company reported that for the month of February, year-over-year traffic increased at the two largest Web sites of New York Times Digital, its Internet division. The Internet traffic
results for February 2001 versus February 2000 were as follows:
* Page views rose 65.5% at NYTimes.com and 43.7% at Boston.com.
* Sessions or visits grew 64.0% at NYTimes.com and 5.7% at
Boston.com.
New York Times Digital is a premier news and information network for individuals who want a unique perspective on their world. By bringing together the industry's most trusted
editorial content, a high-quality, knowledge-hungry audience, and proprietary filtering technology, NYTD and its properties comprise one of the world's most powerful environments for news, information
and interaction. By leveraging the vast and legendary resources of The New York Times Company, NYTD aims to redefine traditional notions of media and marketing by using digital channels to transform
content into experience. New York Times Digital consists of NYTimes.com, Boston.com, newyorktoday.com, WineToday, Abuzz and a Digital Archive Distribution business. NYTD is a division of The New York
Times Company.
- Anya Khait