Cable news channel CNBC is airing a new commercial promoting "Mad Money" host Jim Cramer in response to rival Fox Business Network's ads attacking Cramer's credibility in the midst of the
It started last week when Fox Business launched an ad campaign criticizing Cramer for some of his investment calls. One spot actually appeared on CNBC after Fox bought slots in local markets from cable operators.
To strike back, the new CNBC ad uses the tag "In Cramer We Trust." It draws on a monologue from a recent show in which he weighed in on the government's bank bailout: "Bottom line: The new plan does not save the market. It just takes another Great Depression off the table."