Commentary

Small, Very Small, But Growing

  • by March 30, 2001
Small, Very Small, But Growing

Apparently office-bound workers are turning off their transistor radios and logging on to radio sites. MeasureCast, a Web measurement firm, reports that Net radio has enjoyed a 60 percent increase in listener hours since January 2001, and an 8 percent increase since the same period from the previous week. Although online radio ad revenue is reportedly down, listeners don't seem to be following suit.

Other facts from this week's report: - 85% of all listening occurred between 5 a.m. and 5 p.m. PST (8 a.m.and 8 p.m. EST) - The peak listening hour was at 11 a.m. PST (2 p.m. EST) - The peak listening day was Thursday with nearly 19% of all TTSL occurring on this day. - Internet radio listening on Saturday and Sunday accounted for 9.9% of all TTSL - More men (72%) listen to Internet radio than do women (28%) - 54% of listeners are under 35 years old; 26% are younger than 25; and 7.5% are over the age of 55. - The largest single age group of Internet radio listeners is comprised of 25-34 year-olds. They represent 27% of listeners.

The MeasureCast Weekly Top 10 (Monday, March 19 - Sunday, March 25, 2001)

StationFormatNetworkTTSLCume
1MEDIAmazing (Internet-only)Listener MEDIAmazing97,32229,180
2WABC-AM/77 (New York)Talk RadioABC Radio76,36012,491
3Virgin Radio105.8 (London)Adult AltGinger Online63,6509,410
4LaMega 97.9 (New York)SpanishLaMusica54,7639,575
5Black Gospel Network (Internet-only)GospelOneplace49,5946,907
6KYSR- 98.7 (Burbank, CA)Adult ContempClear Channel47,1984,599
7WPLJ-FM/95.5 (New York)CHR / Top 40ABC Radio45,6813,627
8Radio Margaritaville (Internet-only)Classic RockInternetAmerica44,3317,193
9WJZW-FM/105.9 (Washington DC)JazzABC Radio41,5493,177
10KQRS-FM/92 (Minneapolis)Classic RockABC Radio38,9793,748
Source: MeasureCast

TTSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period. Cume is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.

www.measurecast.com

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