After taking a dive into the MyAds platform, my conclusion was that it's fine for *bands* who want to advertise themselves, but *brands* would be better off looking elsewhere. The categories for
"hypertargeting" are simply not granular enough to be useful to serious marketers, and the ad-builder tool is geared heavily towards musicians. But the bottom line is, these are still just banners. At
least Facebook's Social Ads broadcast passive personal endorsements of ads to users' networks via Social Actions....
If brands are smart enough to stay away from MyAds, the revenue will be
limited to aspiring musicians looking to promote their pages until MySpace comes up with a more serious self-serve ad platform.