A Three-Click Purchase

  • April 2, 2001
Cybuy announces the availability of Cybuy Banner, a commerce-enabled advertising solution designed to shorten the distance between offer and purchase. Cybuy Banners enable consumers to complete a purchase directly from an online ad, without being diverted to another web page, minimizing purchase abandonment and driving sales. The entire process, from initial interest to order submission, requires three clicks, as compared to the standard "click-through" procedure. Cybuy Banners work with all online advertisements, including the latest standards approved by the Internet Advertising Board (IAB).
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