• Advertising Age, Monday, October 27, 2008 9:30 AM

JetBlue Airways is becoming the third partner to join Airline TV, an aerial ad network from out-of-home company IdeaCast. The other airline partners are Continental Airlines and Frontier Airlines. The network will be Nielsen-rated by year's end.

Since IdeaCast does this for other airlines, [the partnership] gives JetBlue broader access to advertisers than selling ads on their programming on its own, says Fiona Morrisson, JetBlue director.

Industrywide, airlines are boosting ad-supported in-flight entertainment to create extra revenue so they don't have to charge for bags and other services.

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