• April 11, 2001

WitSoundview analyst Lisa Haas on Tuesday said she expected online ad network DoubleClick to report a 35% sequential fall in media revenues, but said the downside for the company was limited.

In a research report, Haas said she expected the company to post flat year-on-year revenues of $111 million and a loss of 8 cents a share, narrower than the company's 11-cent-a-share loss in the same quarter last year.

DoubleClick will report first-quarter earnings on Thursday. The company's shares were up 52 cents, or 4.3%, at $12.75 in early afternoon trading.

Haas forecast a 35% sequential drop in media revenues amid the weak online advertising market. She said, however, that the company's technology business could see potential upside from increased Internet volume.

She also said, however, that she believed the company's downside would be limited. "DoubleClick is clearly the leader among its peers and, in our view, will use its position to gain market share. In addition, we expect the company to continue to make opportunistic acquisitions," she said.

- Adam Bernard