Although the show was put on hiatus, the experiment does speak to the integral role played by theme songs in TV shows. "It makes
a lot of sense for networks to want to start their own labels, just so they have total control. They can go out and shop for artists that fit their message," says Julianne Hintz, music marketing
Using its media assets to promote its artists was one of the attractions when CBS revived CBS Records in 2006. Expect the net to increasingly look to its TV shows to spark awareness of its artists' songs.