Reaching beyond the TV screen into the retail realm, CBS is beefing up the out-of-home video handled by its Outernet division.
Since June, CBS Outernet has installed a high-def, digital network on 40-inch screens in 1,500 GameStop stores. Another 2,500 stores will be added to the network by June 2009.
CBS Outernet also is unveiling new themed video content for its Grocery TV Network in 1,500 stores. Topics include home, kids, meal ideas, wellness and beauty. The videos include 10-second promo spots for targeted ads.