• by October 31, 2008

Restructuring and reinvention are good touchstones for management in the evolving economic debacle.

As with the big media sellers, it is likely that ad agencies and media agencies will also have to radically rethink their business models.

Media agencies in particular are stuck between increasing demands from clients for innovative strategies across multiple media platforms and the declines in revenue that inevitably result from reduced ad budgets.

Finding new, more efficient ways to maintain quality of service, attract new business and maintain or even increase margins will be top priorities for us all in the future.