• November 1, 2008

Over the weekend, Starbucks broke a 60-second ad during the final "Saturday Night Live" before Tuesday's election.

The message, delivered via a series of simple phrases in the Starbucks color palette, opens by posing the question: "What if we all cared enough to vote?" It closes with: "You and Starbucks. It's bigger than coffee."

On Tuesday, consumers can simply tell the participating Starbucks barista that they have voted to receive a free tall brewed coffee.--Nina M. Lentini