• Adweek, Wednesday, November 5, 2008 10:15 AM

The battle between cable and telecom companies is getting nastier, evidenced by a new ad campaign from regional provider Qwest that targets companies like Comcast and Cox Communications.

A new ad launched Nov. 3 features a man who appears to be trapped in an elevator for 52 hours and slowly loses his mind (a scenario that references the recent real-life ordeal of a Conde Nast employee). In the documentary-style ad, the elevator victim tells a faux interviewer: "it was kind of like waiting for the cable guy."

"We were trying to find ways to talk [customer] experiences in new and different ways, using humor and presented in a way Qwest can uniquely own," said Kim Whitehead, vice president, marketing, at Qwest. The effort continues the Qwest slogan: "Get in the Loop."

Read the whole story at Adweek »